India’s Jewelry Trade is Trying to Break into the Japanese Market
Indian jewelry products will be showcased at the upcoming International Jewelry Tokyo show in January. The jewelry has been specifically designed to suit Japanese styles. Following the show, the jewelry will be showcased at 50 sales exhibitions across Japan. The selection is expected to reach 300 retailers and 50000 consumers.
The campaign, “Romance of India” is being launched by The Gem&Jewellery Export Promotion Council (GJEPC) in collaboration with Taj Enterprise in Tokyo. Taj is headed by the Japanese jewelry designer, Kazuo Ogawa.
Japan is the world’s second largest jewelry market. So far, India’s exports of gems and jewelry items have been mainly restricted to cut and polished diamonds. Sanjay Kothari, chairman of the GJEPC, said that the initiative was launched to boost the volume of jewelry exports to the country by spreading awareness of Indian craftsmanship and manufacturing skills among Japanese consumers.
Atul Parekh, managing director of Taj Enterprises says that there is awareness of India’s capabilities as a supplier of raw materials, particularly diamonds, but its ability to also deliver the finished product is not so well known.
In addition to launching the “Romance of India” campaign, the GJEPC will also be conducting other events to promote Indian jewelry in Japan including cultural programs and fashion shows.
A Jewelbiz India Report
Technorati Tags: diamond jewelry india, ethnic jewelry of india, gjepc, india jewelry, india jewelry wholesale, indian jewelry, japanese style, jewelry design, jewelry from india, jewelry items